Universiteit van Amsterdam (UVA) • master persuasive communication

This is a critical reflection / review of the Voorveld et al. (2018) article. My grade was a 7,9.

This summary is of the markating communication course. Part B was the exam material so this summary is from week 4-6. The summary consist of all the materials and theories discussed in class and has a summary of all the articles. My grade was an 8,8

This summary consists of week 1-7 from the health communication course. They also contain a summary for every article that needed to be studied for the exam. My grade was a 7,9. Good luck!!

This is the critical review I wrote during this course. My grade was a 9 for this paper. The review is about the Tannenbaum et al. (2015) paper with Kok's (2016) paper. Good luck!

A very concise and comprehensive summary of all exam material. This summary was created from a larger summary that I also uploaded. This summary is useful for taking the open book exam, you have a clear overview of which concepts and theories will be discussed in which week. A very concise and clear summary of all exam material. This summary was created from a larger summary that I also uploaded. This summary is helpful when making the open book exam, you have a clear overview of which conce...

Complete summary of all exam material for the health communication exam. All microlectures and texts have been summarized and added with the information discussed in the lesson. In addition, there is a decision tree in the document that is very helpful for week 2 about belief-changing and belief-priming. Complete summary of all exam material for the health communication exam. All microlectures and texts are summarized and all information discussed in class is added. In addition, there is a d...

This document gives an overview of the different important concepts with definitions discussed during part D of marketing communication.

This document combines the information from the lectures, slides, and the academic articles. (Week 12, 13, and 14)

This very comprehensive summary combines all material for the exam of Health Communication. The summary is built up through the structure of the articles, supplemented by the most important parts from the micro lectures and tutorial groups.

This document combines the information from the lectures, slides, the Belch & Belch book and the scientific articles.

The summary includes all the material for the exam on Marketing Communication (Part D). It is built up through the structure of the articles, complemented by the essential parts from the micro lectures and reading questions. I obtained an 8.1 in the exam (not included).

Covers all micro lectures for part D + guest lecture Joanna Strycharz. Course started in February 2022.

The summary covers all micro lectures from week 6 till 10. Except for week 8 because that was a study break.

Covers all micro lectures from week 1 till 4. Course started in February 2022.

This document includes summaries of assigned readings, research papers and micro-lectures, as well as in-class notes.

This document includes short summaries of all assigned readings, research papers and micro-lectures, as well as notes taken in class.

Summary for block B exam! A guaranteed 7.5+ with this summary! I found this useful, and so did my friends, to summarise all concepts, theories and key points from the readings required at the exam. It's important to use this summary as your final preparation, as you should be able to understand the concepts included. But it is a fine summary, you'll rock the exam!

Summary for block B exam! A guaranteed 7.5+ with this summary! I found this useful, and so did my friends, to summarise all concepts, theories and key points from the readings required at the exam. It's important to use this summary as your final preparation, as you should be able to understand the concepts included. But it is a fine summary, you'll rock the exam!

All articles summarized for the marketing communication exam Part D. Muntinga, D. G., Moorman, M., & Smit, E. G. (2011). Introducing COBRAs: Exploring motivations for brand-related social media use. International Journal of Advertising, 30(1), 13-46. Eigenraam, A. W., Eelen, J., Van Lin, A., & Verlegh, P. W. (2018). A consumer-based taxonomy of digital customer engagement practices. Journal of Interactive Marketing, 44, 102-121. Van Noort, G., Antheunis, M. L., & van Reijmersdal, E. A. ...

A summary of all articles for the second exam of health communication