Persuasive Communication

Van der Pligt, J. & Vliek, M. (2017). The psychology of influence: Theory, research and practice.Routledge: London. Summary of the book in English, summaries of the articles will be uploaded soon

Complete Engelse samenvatting van het boek 'The Psychology of Influence' van Van der Pligt & Vliek (2017). Handig voor het tentamen van Persuasieve Communicatie in jaar 2 van Communicatiewetenschap aan de UvA.

Een complete, Engelse samenvatting van het boek "The psychology of Influence. Theory, research and practice", Van der Pligt & Vliek (2017). Hoofdstuk 1 tot en met 10 samengevat. Ook handig om te gebruiken als je je scriptie schrijft rondom marketing of communicatie.

Find a full yet concise summary of Joop van der Pligt & Michael Vliek's book The Psychology of Influence, including a summary of the boxes and most relevant models. All chapters are contained within this book. The 225-page book is summarised into just short of 50 pages! The chapters with key terms in this book are: 1 - Influence. Definition, history and a model (attitudes, behaviour, influences) 2 - Attitudes and behaviour (elaboration likelihood model, ELM, heuristic-systematic model, HSM, i...

This is a summary made for the bachelor Communication Science year 2, course Persuasive Communication. The summary includes the Book The Psychology of influence by Joop van der Pligt and Michael Vliek AND 6 articles that belong to the course. However, the articles are separate thus summary can also be used just for the book :) This is all the material summarized: - Book by Van der Pligt, J., & Vliek, M. (2017). The Psychology of Influence: Theory, research and Practice (Chapter 1-10). London...

This is a summary for the book Psychology of Influence, used at the University of Amsterdam for the course Persuasive Communication.

I had a 9 on average for the multiple choice tests, so I'm sure it will help you guys out as well! I also passed the exam with a 9.1 with this summary, which was the best grade of the entire bachelor.