77643SP06Y

Universiteit van Amsterdam (UvA)

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PART B - ALLE ARTIKELEN UITGEBREID Mark Comm PART B - ALLE ARTIKELEN UITGEBREID Mark Comm
  • PART B - ALLE ARTIKELEN UITGEBREID Mark Comm

  • Resume • 75 pages • 2024
  • Consumer Decision-Making; Theories and Models of Information Processing and Advertising Effects; Conscious and Subconscious Processes Belch, G. E., & Belch M. A. (2021/2022). Chapter 4: Perspectives on consumer behavior. Kahneman, D. (2003). A perspective on judgment and choice: Mapping bounded ra- tionality. American Psychologist, 58(9), 697–720. The Behavioral Architects. (n.d.). Framing: expanding the framing toolbox. The Mar- keting Society. Belch, G. E., & Belch M. A. (2021/2022). ...
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Begrippenlijst Part B Marketing Communication Begrippenlijst Part B Marketing Communication
  • Begrippenlijst Part B Marketing Communication

  • Resume • 12 pages • 2024
  • Begrippenlijst Part B Marketing Communication Belch, G. E., & Belch M. A. (2021/2022). Chapter 4: Perspectives on consumer behavior. Kahneman, D. (2003). A perspective on judgment and choice: Mapping bounded ra- tionality. American Psychologist, 58(9), 697–720. The Behavioral Architects. (n.d.). Framing: expanding the framing toolbox. The Mar- keting Society. Belch, G. E., & Belch M. A. (2021/2022). Chapter 5: The communication process, pp. 141-178/ pp. 143-179. Valdez, A.D.F., Valdez Cer...
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Marketing Communication - Master in Persuasive Communication (UvA)
  • Marketing Communication - Master in Persuasive Communication (UvA)

  • Notes de cours • 19 pages • 2024
  • This document includes all of the notes from the lectures and the tutorials of the course. The concepts are clearly explained with definitions, diagrams, examples and color coding.
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