77643SP06Y
Universiteit van Amsterdam (UvA)
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Populaire samengevatte studieboeken
Samenvatting
Begrippenlijst Part B Marketing Communication
Begrippenlijst Part B Marketing Communication Belch, G. E., & Belch M. A. (2021/2022). Chapter 4: Perspectives on consumer behavior. Kahneman, D. (2003). A perspective on judgment and choice: Mapping bounded ra- tionality. American Psychologist, 58(9), 697–720. The Behavioral Architects. (n.d.). Framing: expanding the framing toolbox. The Mar- keting Society. Belch, G. E., & Belch M. A. (2021/2022). Chapter 5: The communication process, pp. 141-178/ pp. 143-179. Valdez, A.D.F., Valdez Cer...
romeevanwalsem
Samenvatting
Part B - Alle Artikelen Uitgebreid Mark Comm
PopulairConsumer Decision-Making; Theories and Models of Information Processing and Advertising Effects; Conscious and Subconscious Processes Belch, G. E., & Belch M. A. (2021/2022). Chapter 4: Perspectives on consumer behavior. Kahneman, D. (2003). A perspective on judgment and choice: Mapping bounded ra- tionality. American Psychologist, 58(9), 697–720. The Behavioral Architects. (n.d.). Framing: expanding the framing toolbox. The Mar- keting Society. Belch, G. E., & Belch M. A. (2021/2022). ...
romeevanwalsem
Voordeelbundel
Uitgebreide samenvatting bijbehorende begrippenlijst PART B: MARK COMM
Uitgebreide samenvatting van PART B: MARK COMM
romeevanwalsem
College aantekeningen
Marketing Communication - Master in Persuasive Communication (UvA)
This document includes all of the notes from the lectures and the tutorials of the course. The concepts are clearly explained with definitions, diagrams, examples and color coding.
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