77643SP06Y
Universiteit van Amsterdam (UvA)
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PART B - ALLE ARTIKELEN UITGEBREID Mark Comm
- Resume • 75 pages • 2024
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Consumer Decision-Making; Theories and Models of Information Processing and Advertising Effects; Conscious and Subconscious Processes 
 
Belch, G. E., & Belch M. A. (2021/2022). Chapter 4: Perspectives on consumer behavior. 
Kahneman, D. (2003). A perspective on judgment and choice: Mapping bounded ra- tionality. American Psychologist, 58(9), 697–720. 
The Behavioral Architects. (n.d.). Framing: expanding the framing toolbox. The Mar- keting Society. 
Belch, G. E., & Belch M. A. (2021/2022). ...
Uitgebreide samenvatting van PART B: MARK COMM
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Begrippenlijst Part B Marketing Communication
- Resume • 12 pages • 2024
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Begrippenlijst Part B Marketing Communication 
Belch, G. E., & Belch M. A. (2021/2022). Chapter 4: Perspectives on consumer behavior. 
Kahneman, D. (2003). A perspective on judgment and choice: Mapping bounded ra- tionality. American Psychologist, 58(9), 697–720. 
The Behavioral Architects. (n.d.). Framing: expanding the framing toolbox. The Mar- keting Society. 
Belch, G. E., & Belch M. A. (2021/2022). Chapter 5: The communication process, pp. 141-178/ pp. 143-179. 
Valdez, A.D.F., Valdez Cer...
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Marketing Communication - Master in Persuasive Communication (UvA)
- Notes de cours • 19 pages • 2024
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This document includes all of the notes from the lectures and the tutorials of the course. The concepts are clearly explained with definitions, diagrams, examples and color coding.
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