Universiteit van Amsterdam (UVA) • Business Administration - Consumer Marketing

Samenvatting van alle lectures van Consumer Research in Marketing.

This summary includes all contents of the Knowledge Clips, Seminar (Q&A) Sessions, and Articles for 2022/2023 with lots of explanations as well as example pictures, tables, and diagrams. These 50 pages include all required information and are focused on making the materials easy to understand and memorize. This document is very structured and attention has been paid to layout and formatting to make important information stand out. Since many other summaries on Stuvia are outdated, this summary ...

Aantekeningen van alle lectures van consumer behavior.

Full Summary of all 6 Topics with all information discussed during knowledge clips, slides, Q&A sessions

- Theories of Marketing - Extensive summary of all lectures, knowledge clips and answers to the research questions

This summary is a complete summary of the course Theories of Marketing, including all the studied content such as articles, knowledge clips and lectures.

Lecture slides and knowledge clips summarized, containing the subjects of the articles used during the lessons of april/may 2022 by Mrs. Thuerridl. The summary contains visuals from the lectures/knowledge clips to support the theories and make it more clear.

Summary Branding (2022), including required literature, lectures and knowledge clips, week 1-6.

All articles that had to be read for the course and the notes of the lectures are summarized. The summary consists of so-called knowledge clips in which theory is given about, in this case, the topic of branding. The readings consist of articles that had to be read. This summary contains the most important points for the exam.

All articles that had to be read for the course and the notes of the lectures are summarized. The summary consists of so-called knowledge clips in which theory is given about, in this case, the topic of branding. The readings consist of articles that had to be read. This summary contains the most important points for the exam.

All articles that had to be read for the course and the notes of the lectures are summarized. The summary consists of so-called knowledge clips in which theory is given about, in this case, the topic of branding. The readings consist of articles that had to be read. This summary contains the most important points for the exam.

Theories of Marketing Business Admin - Consumer Marketing Notes + All Articles

Summary of Consumer Behaviour (2021-2022), including online lessons, lectures, and (additional) articles. Topics: 1. The Psychological Core 2. Consumer (Ir)rationality 3. Social Influences on Behaviour 4. Affective and Emotional Consumer Reactions 5. Technology and Consumer Behaviour 6. Consumers and Marketing for a "better world"

This summary encompasses all notes and articles discussed in the lectures as well as some information on the blogs that were required exam material. You will first find an article overview, followed by summaries of each weeks materials. Good luck with the exam!

Summary of all material for Theories of Marketing (2021-2022): all knowledge clips, lecture notes + articles.

A summary of the materials discussed in the lectures of Consumer Research in Marketing (Master Business Administration). All 6 weeks of materials are covered. On the first pages you will find an overview of the materials that were selected for this course in my year and some info on the exam.

Summary of Ethics and the Future of Business (sept 2021). The structure follows the four lectures, completed with the reflective questions and important parts of the required articles.

An overview of all topics and concepts that are discussed in the Theories of Marketing course. I linked concepts to each other as this was an important element on the exam.

I made notes of all knowledge clips, lectures, and seminars of the course. I passed this course with an 8.5 after studying this document.

Samenvatting van alle knowledge clips en artikelen (exam materials): Krishna (2012), Biswas et al. (2019), Trope et al. (2007), Miron-Shatz et al. (2009), Van De Ven et al. (2011), Levin & Gaeth (1988), Hsee et al. (1999), Shampanier & Ariely (2007), Han et al. (2010), Chae et al. (2017), Melumad & Meyer (2020), Sanbonmatsu & Kardes (1988), Berger & Milkman (2012), Pham et al. (2013), Kivetz et al. (2006), Okada (2005), Khan & Dhar (2006), Goldstein et al. (2008), Cheema & Bagchi (2011).