Bachelor Thesis

Universiteit Twente (UT)

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Bachelor Thesis (8) - A study to examine the importance of forecast accuracy to supply chain performance: A case study at a company from the FMCG industry

Bachelor Thesis (8) - A study to examine the importance of forecast accuracy to supply chain performance: A case study at a company from the FMCG industry
Thesis • 23 pages • 2019

ABSTRACT Nowadays, managing global food supply chains is becoming ever more challenging and the increasing complexity in food supply chains calls for awareness in supply chain forecasting. Since forecasting is the starting point of all supply chain activities, its degree of accuracy plays a critical role in supply chain management. The purpose of this study is to examine the importance of forecast accuracy to supply chain performance. By collecting qualitative and quantitative data, a small cas...