Tilburg University (UVT) • Marketing

This document provides you with an example of Markstrat Report that you need to do in order to summarize your activity within this game. It includes in depth analysis of the market, company and strategic decisions and recommendations.

This file provides you with additional explanations for the most important concepts of the Strategic Marketing Management and it gives you an useful insight in order to better prepare for the exam.

A very detailed summary of all lectures of Brand Management. The notes taken in class are included, including the examples given. Also, some printscreens and pictures are included of the slides not included in your regular lecture slides.

The compulsory papers for the course Brand Management 2016/2017 are included. Some extra notes and printscreens from the papers are included to give better explanations.

A summary of all lectures of Experimental Research. This summary includes notes made during the lectures, all examples, and some printscreens from the slides.

An extensive summary of the compulsory papers and compulsory book chapters for the course Experimental Research (2016/2017). Note that some papers may not be included in your current year. Please check the table of content of this summary.