Tilburg University • Marketing
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Courses Marketing at Tilburg University
Notes available for the following courses of Marketing at Tilburg University
Latest notes & summaries Tilburg University • Marketing
Summary of Marketing Channel Management for Lectures and for Weblectures.
Providing an in-depth, complete and well written understanding of everything that has been discussed during the weblectures for Marketing Channel Management - personal notes.
Web Lecture Notes for Intro. to Research in Marketing
Study notes for Introduction to Research in Marketing
This file contains our integrated marketing communication plan team project that we had to do as an assignment for the Marketing Communication course. It gives you an example of how the project should look like, but also it helps you with the structure, out of the box ideas and way of thinking for your own project.
This document provides you with an example of Markstrat Report that you need to do in order to summarize your activity within this game. It includes in depth analysis of the market, company and strategic decisions and recommendations.
This file provides you with additional explanations for the most important concepts of the Strategic Marketing Management and it gives you an useful insight in order to better prepare for the exam.
This is a very comprehensive and overall summary of the lectures from Customer Analytics subject MSc Marketing Management and Marketing Analytics that gives the student a very big insight into this world of analyzing data. Besides the summaries of the lectures, there are also additional personal notes from lectures that help the student understand better the concepts
A very detailed summary of all lectures of Brand Management. The notes taken in class are included, including the examples given. Also, some printscreens and pictures are included of the slides not included in your regular lecture slides.
The compulsory papers for the course Brand Management 2016/2017 are included. Some extra notes and printscreens from the papers are included to give better explanations.