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  3. Service Marketing (323623B6)

Service Marketing

Tilburg University (UVT)

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Services Marketing

Services Marketing

Alan Wilson, Valarie A. Zeithaml

5 documents

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Samenvatting / Summary of Services Marketing (323623-B-6)

  • Samenvatting / Summary of Services Marketing (323623-B-6)

  • Summary • 93 pages • 2023
  • This is my summary of the Services Marketing course. It consists of 93 pages and is an elaboration/summary of the material. The content of this subject is: 1 Service Conceptualisation 2 Service Customer 3 Perceived Service Quality (PSQ) 4 Measuring PSQ 5 Services marketing Research 6 Relationship + Complaint Management 7 Service Design + Standards / personnel 8 Intermediaries / Physical evidence 9 Managing Demand: Yield 10 Managing Demand: Wait 11 Services Communication 12 ...
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Summary Services Marketing - Integrating customer focus across the firm Summary Services Marketing - Integrating customer focus across the firm

  • Summary Services Marketing - Integrating customer focus across the firm

  • Summary • 8 pages • 2022
  • Summary Services Marketing - Integrating customer focus across the firm 4th edition.
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Lectures Services Marketing Lectures Services Marketing

  • Lectures Services Marketing

  • Class notes • 56 pages • 2022
  • Comprehensive description of the lectures of services marketing.
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Services Marketing Lectures

  • Services Marketing Lectures

  • Class notes • 49 pages • 2021
  • Everything that has been discussed in the lectures
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Short summary of Services Marketing UVT

  • Short summary of Services Marketing UVT

  • Summary • 14 pages • 2020
  • This is a short summary of the course Services Marketing taught at Tilburg University. This summary contains the main subjects you need to know for the exam.
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Extensive summery ALL lectures Service Marketing Extensive summery ALL lectures Service Marketing

  • Extensive summery ALL lectures Service Marketing

  • Class notes • 43 pages • 2020
  • Extensive summery of ALL the lectures (1 t/m 12) from Hans Haans 2020.
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Everything you need for the Services Marketing exam!

  • Everything you need for the Services Marketing exam!

  • Package deal • 3 items • 2020
  • A summary of all the lectures, all the papers and the entire book from the course Services Marketing at Tilburg University (2020). This bundle includes everything you need for the exam!
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Services Marketing - Summary of all papers

  • Services Marketing - Summary of all papers

  • Summary • 44 pages • 2020
  • Available in package deal
    • A summary of all the papers for the course Services Marketing at Tilburg University in 2020. It includes every paper you need to study for the exam!
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Services Marketing: Summary of Integrating Customer Focus Across the Firm Services Marketing: Summary of Integrating Customer Focus Across the Firm

  • Services Marketing: Summary of Integrating Customer Focus Across the Firm

  • Summary • 107 pages • 2020
  • Available in package deal
    • Complete summary of the book Integrating Customer Focus Across the Firm by Alan Wilson and Valarie A. Zeithaml (3rd Edition). For the course Services Marketing at Tilburg University. It includes everything needed for the exam!
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