Service Marketing
Tilburg University (UVT)
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Samenvatting / Summary of Services Marketing (323623-B-6)
- Samenvatting • 93 pagina's • 2023
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- $7.78
- + meer info
This is my summary of the Services Marketing course. It consists of 93 pages and is an elaboration/summary of the material. 
The content of this subject is: 
1 Service Conceptualisation 
2 Service Customer 
3 Perceived Service Quality (PSQ) 
4 Measuring PSQ 
5 Services marketing Research 
6 Relationship + Complaint Management 
7 Service Design + Standards / personnel 
8 Intermediaries / Physical evidence 
9 Managing Demand: Yield 
10 Managing Demand: Wait 
11 Services Communication 
12 ...
Summary Services Marketing - Integrating customer focus across the firm 4th edition.
Uitgebreide omschrijving van de hoorcolleges van services marketing.
Everything that has been discussed in the lectures
This is a short summary of the course Services Marketing taught at Tilburg University. This summary contains the main subjects you need to know for the exam.
Extensive summery of ALL the lectures (1 t/m 12) from Hans Haans 2020.
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Everything you need for the Services Marketing exam!
- Voordeelbundel • 3 items • 2020
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- $9.58
- 34x verkocht
- + meer info
A summary of all the lectures, all the papers and the entire book from the course Services Marketing at Tilburg University (2020). This bundle includes everything you need for the exam!
A summary of all the papers for the course Services Marketing at Tilburg University in 2020. It includes every paper you need to study for the exam!
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Services Marketing: Summary of Integrating Customer Focus Across the Firm
- Samenvatting • 107 pagina's • 2020
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Ook in voordeelbundel
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- $4.79
- 13x verkocht
- + meer info
Complete summary of the book Integrating Customer Focus Across the Firm by Alan Wilson and Valarie A. Zeithaml (3rd Edition). For the course Services Marketing at Tilburg University. It includes everything needed for the exam!
Vraag jij je af waarom zoveel studenten in mooie kleren lopen, geld genoeg hebben en genieten van tonnen aan vrije tijd? Nou, ze verkopen hun samenvattingen op Stuvia! Stel je eens voor dat jouw samenvatting iedere dag weer wordt verkocht. Ontdek alles over verdienen op Stuvia