Marketing voor Premaster

Tilburg University (UVT)

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Consumer Behavior Chapter 2 t / 4 m

Summary

Consumer Behavior Chapter 2 t / 4 m
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2

14

March 2016

2015/2016
This is a summary of Chapters 2 t / m 4 of the book Consumer Behavior (11th edition - Global Edition) by Michael R. Solomon. All bold concepts are summarized herein. There are also examples in order to further clarify the concepts. Difficult concepts are described in both English and Dutch.
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