Marketing in Creative Industries
Tilburg University (UVT)
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Lecture Notes Marketing for Creative Industries | Tilburg University | 2025/26
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Tilburg University
Marketing in Creative Industries
Lecture notes for Marketing in Creative Industries at Tilburg University covering the fundamentals of creative industry marketing. Topics include market and consumer behaviour in creative sectors, product development and pricing strategies, distribution and promotion channels, branding approaches, and segmentation/targeting/positioning frameworks specific to cultural industries. These notes provide structured coverage of core concepts with visual aids and real-world disruption examples, making t...
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