Marketing for Pre master

This summary is written for the course “Marketing for Pre-Master” during the semester Fall-2021 of the Pre-Master Marketing Analytics and Marketing Management. The base for this summary is the textbook “Consumer Behavior” by Hoyer, Macinnis and Pieters used throughout the course. This document contains a summary of chapter 1 to 14, in the order given during the course.

Document contains lecture notes and chapters from the book

A summary of all chapters belonging to the Marketing for premaster course. The summary is based on the book and includes images from the book for support. Furthermore, the knowledge clips are also summarized used in this course.

In this document, you will find a variety of questions. Examples are: True or false questions, Multiple-choice questions, Match-the-concept-with-the-corresponding-description questions, Open-ended questions and Fill in the gap questions. These questions cover all the relevant content of the course Marketing for Pre-master (2019) and all the relevant content of the book: Consumer Behavior: Hoyer, MacInnis & Pieters 7th edition. Instead of reading a (boring) summary, these questions will he...

Oefen voor je marketing examen met deze multiple choice vragen van oude examens! ( 24 in totaal). Tip: hoe meer je oefent met bestaande examens, hoe beter je prestreert.

Dit is een samenvatting van Chapter 2-14 van het boek "Consumer Behavior" (Hoyer, Macinnis & Pieters, 7th edition). Deze hoofdstukken worden getoetst tijdens de final exam van het vak Marketing voor Premaster. Alle begrippen zitten in de samenavatting. Hiermee heeft de schrijver een 8.5 ontvangen. Dit vak is onderdeel van de Premaster Marketing Management and de Premaster Marketing Analytics.

Een samenvatting van de hoofdstukken van het boek Consumer Behavior die je voor de tussentoetsen dient te kennen. H 12 t/m 18

Summary Consumer Behavior Part 2 (Chapter 2-7)

Summary Consumer Behavior Part 4 (Chapter 13-18)