Marketing Communications

Summary of all the models and information necessary of the Marketing Communications book. All information is visible when you download the document. If something is not visible, please send me a message so I can send you my non-stuvia file

The lectures of Bosmans of Marketing Communication

Summary of the book 'Marketing Communications: a European perspective'. All the compulsory chapters (3,5,6,8,9) are summarized in this document. Please be aware: 5th edition!

This is a summary of the book 'Marketing Communications: a European perspective' from de Pelsmacker, Geuens and van den Bergh. All the compulsory chapters for this year (3,5,6,8,9) are summarized in this document.

Summary of the book 'Marketing Communications: a European perspective' - de Pelsmacker, Geuens and van den Bergh. All the compulsory chapters (3,5,6,8,9) are summarized in this document. Please be aware: 5th edition!

Summary book of Pelsmaker et. al "Marketing Communications" (an European perspective), needed for the course Marketing Communication (Marketing Management / Marketing Analytics)

Summary Marketing Communications - ALL lectures Most important things are described in a "short" comprehensive overview in order to prepare for the exam. With this summary you have a total clear overview of which subjects you have to study explanations.

Marketing Communication 2016/2017: Full summary of all Academic Articles [Cho and Cheon (2004)][Burnkrant and Unnava (1995)] [Unnava and Burnkrant (1991)] [Brasel, Adam, Gips (2008)] [Goldberg and Gorn (1987)] [Tavassoli, Shultz, and Fitzsimons (1995)] [Yi (1990)] [Petty, Cacioppo, and Schumann (1983)] [Calder, Malthouse, & Schaedel (2009)] [Pham (1998)] [Pocheptsova, Labroo, and Dhar (2010)] [Stuart, Shimp, and Engle (1987)] [Wänke, Bohner, and Jurkowitsch (1997)] [Maheswaran and Meyers-Levy...

Marketing Communications 2016/2017: Summary of Handbook Pelsmacker et al. (chapter 5, 6, 8, 9)