Marketing 2: Consumentengedrag
Tilburg University (UVT)
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Duidelijke samenvatting van het tweede deel van het boek stof die behandeld is in de hoorcolleges!
A complete summary of the book “Consumer Behavior”, given in the second year of the bachelor Business Economics.
Clear and complete summary of the book for the course Consumer and Marketing 2. Written in English, so that it matches the book as much as possible
Summary for the first intermediate test.
Samenvatting van de hoofdstukken 11 t/m 14 van het boek Consumer Behavior van het vak Marketing 2.
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Summary H11-14. Hoyer, MacInnis and Pieters: Consumer Behavior; 7th edition; Cengage Learning; 2018
- Summary • 24 pages • 2017
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Detailed Summary H11-14. Book: Hoyer, MacInnis and Pieters: Consumer Behavior; 7th edition; Cengage Learning; 2018
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