Introduction to Research in Marketing Fall
Tilburg University (UVT)
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Extensive lecture notes for introduction to research in marketing, International marketing and Marketing channel management.
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Exstensive lecture notes - Introduction to research in marketing Fall
- Lecture notes • 44 pages • 2021
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Extensive lecture notes from all lectures of introduction to research in marketing.
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Schematisch overzicht Introduction to Research in Marketing (328049-M-6)
- Summary • 2 pages • 2021
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I created this overview to learn the differences between ANOVA, Cluster Analysis, Factor Analysis, Logistic regression, Conjoint Analysis and DMS. With the accompanying assumptions.
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MSc Marketing Management/Analytics: Introduction to Research in Marketing (fall)
- Summary • 64 pages • 2021
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This summary contains all the seven lectures from the course Introduction to Research in Marketing (fall). 
 
Note: the spring course could is a bit different from the fall course in some aspects.
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