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General Summary All Articles 1ZM11


Overview of all articles discussed in class of the course Marketing & Innovation for the master's program Innovation Management of the TU/e. This summary contains the names of the writers, the essential learning points and the theory behind the learning points. In this way studying the articles can be done in the most optimal way for the exam!

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  •  • 13 pages • 
  • by LNB • 
  • uploaded  09-10-2017
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