Technische Universiteit Eindhoven · Industrial Engineering · Buying Behavior & Innovation (1ZV20)

Here are the best resources to pass Buying Behavior & Innovation (1ZV20) at Technische Universiteit Eindhoven. Find Buying Behavior & Innovation (1ZV20) study guides, notes, assignments, and much more. We also have lots of notes, study guides, and study notes available for Industrial Engineering at Technische Universiteit Eindhoven.

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Summary mandatory articles 1ZV20
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Summary for mandatory articles 1ZV20. Includes a summary of the following articles: • Jeff Bray: Consumer Behaviour Theory: Approaches and Models • Bloch, Peter H. and Marsha L. Richins (1983), “A theoretical model for the study of product importance perceptions,” Journal of Marketing, 47, 69-81. • Wikipedia: Mere Exposure Effect • Hoyer, MacInnis, and Pieters - Low effort choice • Peter and Olson - Means-end chain • Kardes, Cline, and Cronley - Heuristics • Wänke, Michaela, G...

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