Social Psychology and Consumer Behavior

Technische Universiteit Eindhoven (TUE)

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Summary Social Psychology and Consumer Behavior 0HV30 Summary Social Psychology and Consumer Behavior 0HV30
  • Summary

    Summary Social Psychology and Consumer Behavior 0HV30

  • This is a summary of the whole course Social Psychology and Consumer Behavior, 0HV30. It contains lecture notes and a complete summary of the book: Social Psychology and Human Nature by Baumeister and Bushman. The summary includes chapter 1-14. NB: After learning this summary, I passed the course with a 6.2 for the final examination.
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