Rijksuniversiteit Groningen (RUG) • Marketing

Derniers ajouts au Marketing @ Rijksuniversiteit Groningen (RUG). Vous cherchez des notes Marketing à Rijksuniversiteit Groningen (RUG) ? Nous avons beaucoup de notes, de guides d'étude et de notes d'étude disponibles pour Marketing à Rijksuniversiteit Groningen (RUG).

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Cours Marketing @ Rijksuniversiteit Groningen (RUG)

Notes disponibles pour les cours suivants de Marketing à Rijksuniversiteit Groningen (RUG)

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

B2B Marketing EBM808B05 1
Building Brand for Impact EBM073B05 1
Building Brands for Impact EBM073B05 2

Consumer Psychology EBM074A05 5

EBM080A05 EBM080A05 1
EBM192A05 EBM192A05 1

Innovation & Entrepreneurship EBM621A05 1

Managing Customer Experience and Value EBM075B05 8
Marketing and Consumer Well-Being EBM192A05 1
Marketing communication EBM078A05 2
Marketing Reseach Methods EBM080A05 1
Marketing research methods EBM080A05 1

Purchasing EBM037A05 1

Retail & Omni-Channel Marketing 1
Retail & Omnichannel Marketing EBM880B05 3
Retail Marketing 1

Societal Implications of Health Economics EBM250A05 1
Strategic Marketing For MSc Marketing EBM081C05 4

Livres bien-aimés Rijksuniversiteit Groningen (RUG) &bullet; Marketing

Marketing Research

Naresh K Malhotra, Naresh K. Malhotra • ISBN 9780136094234

Dernier contenu Rijksuniversiteit Groningen (RUG) &bullet; Marketing

Summary - Behavioral Decision Making (EBB104A05)

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Samenvatting - Behavioral Decision Making (EBB104A05)

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• 17 pages's •
par EloVoo •
publié 2025

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Behavioral Decision Making EBB104A05

Marketing and consumer well-being summary lectures 1 - 6

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Marketing and consumer well-being summary lectures 1 - 6. Master Marketing Rug.

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Notes de cours
• 26 pages's •
par femkebooms86 •
publié 2025

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Rijksuniversiteit Groningen
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Marketing & Consumer Well-being

Building brands for impact required readings summary

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This is a summary of almost all the articles from building brands for impact. The only missing articles are: Lecture 3 reading 1 Lecture 6 reading 2 Lecture 7 reading 1 Lecture 7 reading 4

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Resume
• 33 pages's •
par femkebooms86 •
publié 2024

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building brands for impact

B2B marketing summary

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summary of the lectures and the book of B2B marketing

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Resume
• 62 pages's •
par Kyra9901 •
publié 2024

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B2B Marketing

B2B Summary (EBM808B05) - All mandatory articles

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This document consists of an extensive summary of the three mandatory articles for the B2B course. It has a pleasant layout that makes it easy to read and learn. The mandatory articles: Gill, M., Sridhar, S., & Grewal, R. (2017). Return on engagement initiatives: A study of a business-to-business mobile app. Journal of marketing, 81(4), 45-66. Guesalaga, R., Gabrielsson, M., Rogers, B., Ryals, L., & Cuevas, J. M. (2018). Which resources and capabilities underpin strategic key account m...

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Package deal
Resume
• 33 pages's •
par frankboneschansker •
publié 2023

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Rijksuniversiteit Groningen
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B2B Marketing
Summary bundle B2B Marketing (EBM808B05) Book chapters & Articles
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(Book) Summary B2B (EBM808B05) - All mandatory chapters (B2B Customer Value Marketing - the essentials)

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This extensive summary contains all mandatory chapters of the book "B2B Customer Value Marketing -the essentials", (by Dr Jean-Pierre Thomassen). Only chapter 12 will not be discussed, due to the fact that this will not be exam material. The other 14 (!) chapters are discussed in detail. The document has a structured layout that makes learning the material easier than ever!

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Package deal
Resume
• 132 pages's •
par frankboneschansker •
publié 2023

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Rijksuniversiteit Groningen
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B2B Marketing
Summary bundle B2B Marketing (EBM808B05) Book chapters & Articles
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frankboneschansker

Summary Retail & Omnichannel Marketing (EBM880B05) - (All mandatory articles)

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This is a highly structured, extensive summary that includes all required articles for the Retail & Omnichannel (ROM) exam!

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Resume
• 65 pages's •
par frankboneschansker •
publié 2023

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Retail & Omnichannel Marketing

Samenvatting Foreign Market Entry Strategies (EBM090B05)

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Bevat samenvatting van de artikelen van het vak Foreign Market Entry Strategies

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Resume
• 34 pages's •
par meilinvos •
publié 2023

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Rijksuniversiteit Groningen
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Foreign Market Entry Strategies

Summary all articles Digital Marketing Intelligence 2022-2023

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Summary all articles Digital Marketing Intelligence 2022-2023 - Chapman, C., Feit, E.M. (2019). Association Rules for Market Basket Analysis. - Kannan, P. K. and Hongshuang Li (2017). Digital marketing: A framework, review and research agenda. - Kukar-Kinney, M., Scheinbaum, A. C., Orimoloye, L. O., Carlson, J. R., & He, H. (2022). A model of online shopping cart abandonment: evidence from e-tail clickstream data. - Li, J., Abbasi, A., Cheema, A., & Abraham, L. B. (2020). Path to Purpos...

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Resume
• 50 pages's •
par ba2000 •
publié 2023

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Digital Marketing Intelligence

Aperçu 4 sur 50 pages

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MRM summary all relevant materials

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All the materials for the exam. 7 as end grade, only by learning this summary.

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Resume
• 105 pages's •
par tomhaan01 •
publié 2023

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Rijksuniversiteit Groningen
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Marketing Research Methods