Rijksuniversiteit Groningen (RUG) • Marketing Analytics & Data Science

Includes answers for Quiz 1, Quiz 5, Quiz 6 and a Full Practice Exam for Data Engineering for MADS (EBM213A05). Check out the complete summary bundle for the best value.

Extensive Summary of Lecture 1 and 2 for Statistical Learning in Marketing (EBM214A05), including complete R introduction, guide and function cheat sheets, in-depth summary of lecture 2 and R-code interpretation. Check out the complete summary bundle for the best value.

This summary includes: Lecture 3, Lecture 4, Paper 5, Paper 6, Paper 7. Which is the material for Week 2 and very important for Team Assignment 1 of Retail & Omnichannel Marketing (EBM880B05), part of MADS and Marketing Management. Check out the complete summary bundle for the best value.

Extensive Summary of Lecture 1 and 2 + Modeling Marketing (Chapter 1, 2 and 3) for Market Models (EBM077A05). Check out the complete summary bundle for the best value.

This summary includes: Lecture 1 + Lecture 2. Which is the material for Week 1 and 2 of Data Science Methods for MADS (EBM215A05). Check out the complete summary bundle for the best value.

This summary includes: Lecture 2 + Verhoef (Chapter 1, Chapter 2, Chapter 3, Chapter 4 and Chapter 5). Which is the material for Week 2 of Data Engineering for MADS (EBM213A05). Check out the complete summary bundle for the best value.

Summary of Week 3 and 4 (Lecture 5 + 6) for Companies, Brands, and Consumers (EBM215A05). Check out the complete summary bundle for the best value.

Summary of Week 2 (Lecture 3 + 4) for Companies, Brands, and Consumers (EBM215A05). Check out the complete summary bundle for the best value.

The best complete summary for Statistical Learning in Marketing for MADS (EBM214A05), it includes: All Lectures and an extensive step-by-step guide for Team Assignment 1. Enhanced with a dynamic table of contents and meticulous organization for readability and easy studying. Note that this course has no exam and no readings. 100% of profit from this summary is donated to local Groningen NGOs, as well as national ones.

The best extensive step-by-step guide for Team Assignment 1 for Statistical Learning in Marketing for MADS. It includes: Code, Output, Explanation, Interpretation and Extra Tips. 100% of profit from this guide is donated to local Groningen NGOs, as well as national ones.

The best lecture summary for Retail & Omnichannel Marketing for MADS and Marketing Management, it includes: All Lectures. Enhanced with a dynamic table of contents and meticulous organization for readability and easy studying. 100% of profit from this summary is donated to local Groningen NGOs, as well as national ones.

The best readings summary for Retail & Omnichannel Marketing for MADS and Marketing Management, it includes: All Readings (Mandatory + Optional), Team Assignment Case 1 and 2. Enhanced with a dynamic table of contents and meticulous organization for readability and easy studying. 100% of profit from this summary is donated to local Groningen NGOs, as well as national ones.

The best complete summary for Retail & Omnichannel Marketing for MADS and Marketing Management, it includes: Lectures, Readings (Mandatory + Optional), Team Assignment Case 1 and 2 and the latest Exam. Enhanced with a dynamic table of contents and meticulous organization for readability and easy studying. 100% of profit from this summary is donated to local Groningen NGOs, as well as national ones.

The best complete summary for Market Models for MADS (EBM077A05), it includes: Lectures, Readings & Book Chapters, Weekly Quizzes and 3 Practice Exams. Enhanced with a dynamic table of contents and meticulous organization for readability and easy studying. 100% of profit from this summary is donated to local Groningen NGOs, as well as national ones.

The best complete summary for Data Science Methods for MADS (EBM215A05), it includes: All Lectures and the latest Practice Exam. Enhanced with a dynamic table of contents and meticulous organization for readability and easy studying. 100% of profit from this summary is donated to local Groningen NGOs, as well as national ones.

The best summary of ALL READINGS for Data Engineering for MADS (EBM213A05). Includes both mandatory and optional papers and book chapters. Enhanced with a dynamic table of contents and meticulous organization for readability and easy studying. 100% of profit from this summary is donated to local Groningen NGOs, as well as national ones.

The best summary of ALL LECTURES for Data Engineering for MADS (EBM213A05). Enhanced with a dynamic table of contents and meticulous organization for readability and easy studying. 100% of profit from this summary is donated to local Groningen NGOs, as well as national ones.

The best complete summary for Data Engineering for MADS (EBM213A05), it includes: Lectures, Readings & Book Chapters (Mandatory + Optional), Weekly Quizzes and the latest Practice Exam. Enhanced with a dynamic table of contents and meticulous organization for readability and easy studying. 100% of profit from this summary is donated to local Groningen NGOs, as well as national ones.

The best complete summary of all lectures and selected readings for Companies, Brands, and Consumers (EBM215A05) in Semester 1A of the Marketing Analytics and Data Science program at RUG. Enhanced with a dynamic table of contents and meticulous organization for readability and easy studying. 100% of profit from this summary is donated to local Groningen NGOs, as well as national ones. - MADS Madlad

Summary of all articles/papers of the mandatory reading list of Data Science Methods for MADS (DSM). Mandatory material for the exam. It includes takeaways and a summary of each article/paper.