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Retail marketing

Rijksuniversiteit Groningen (RuG)

Here are the best resources to pass Retail marketing. Find Retail marketing study guides, notes, assignments, and much more.

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The Dutch price war in retrospection

  • The Dutch price war in retrospection

  • Summary • 3 pages • 2013
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The relationship between in-store marketing and observed sales for organic versus fair trade products

  • The relationship between in-store marketing and observed sales for organic versus fair trade products

  • Summary • 3 pages • 2013
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  • $3.30
  • 2x sold
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Decision process evolution in customer channel choice

  • Decision process evolution in customer channel choice

  • Summary • 2 pages • 2013
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  • $3.30
  • 2x sold
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Customer experience creation: determinants, dynamics and management strategies

  • Customer experience creation: determinants, dynamics and management strategies

  • Summary • 2 pages • 2013
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  • $3.30
  • 3x sold
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Managing retail profitability – one customer at a time!

  • Managing retail profitability – one customer at a time!

  • Summary • 3 pages • 2013
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The impact of brand equity on customer acquisition, retention, and profit margin

  • The impact of brand equity on customer acquisition, retention, and profit margin

  • Summary • 2 pages • 2013
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  • $3.30
  • 2x sold
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Is 75% of the sales promotion bump due to brand switching? No, only 33% is

  • Is 75% of the sales promotion bump due to brand switching? No, only 33% is

  • Summary • 2 pages • 2013
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  • $3.30
  • 3x sold
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Is retail category management worth the effort (and does a category captain help or hinder)?

  • Is retail category management worth the effort (and does a category captain help or hinder)?

  • Summary • 2 pages • 2013
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  • $3.30
  • 2x sold
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A short- and long-term impact of an assortment reduction on category sales

  • A short- and long-term impact of an assortment reduction on category sales

  • Summary • 2 pages • 2013
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  • $3.30
  • 2x sold
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The category-demand effects of price promotions

  • The category-demand effects of price promotions

  • Summary • 2 pages • 2013
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  • $3.30
  • 3x sold
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