Marketing Research for E&BE

Rijksuniversiteit Groningen (RuG)

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Samenvatting Marketing Research Malholtra EBB085A05
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January 2024

2023/2024
Samenvatting Marketing Research Malholtra EBB085A05 Malhotra, Naresh K., Marketing Research – An Applied Orientation, 7th global edition, Pearson, 2019. ISBN 978-1292265636. Lilien, Gary L., Rangaswamy, A., and De Bruyn, A., Principles of Marketing Engineering and Analytics, 3rd edition, DecisionPro, 2017. ISBN 978-0985764821.
saarvdboog1
$9.28 More Info

Summary

Summary Marketing Research E&BE
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March 2021

2020/2021
Summary for the course Marketing Research for E&BE. Contains all required readings from the book.
lisatreebus
$8.22 More Info