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  3. Digital Marketing Intelligence (EBM079B05)

Digital Marketing Intelligence

Rijksuniversiteit Groningen (RuG)

Here are the best resources to pass Digital Marketing Intelligence. Find Digital Marketing Intelligence study guides, notes, assignments, and much more.

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Summary all articles Digital Marketing Intelligence 2022-2023

  • Summary

    Summary all articles Digital Marketing Intelligence 2022-2023

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  • Summary all articles Digital Marketing Intelligence 2022-2023 - Chapman, C., Feit, E.M. (2019). Association Rules for Market Basket Analysis. - Kannan, P. K. and Hongshuang Li (2017). Digital marketing: A framework, review and research agenda. - Kukar-Kinney, M., Scheinbaum, A. C., Orimoloye, L. O., Carlson, J. R., & He, H. (2022). A model of online shopping cart abandonment: evidence from e-tail clickstream data. - Li, J., Abbasi, A., Cheema, A., & Abraham, L. B. (2020). Path to Purpos...
  • ba2000
    $10.22 More Info
Summary for Digital Marketing Intelligence EBM079B05 2022

  • Summary

    Summary for Digital Marketing Intelligence EBM079B05 2022

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  • Summary of lectures given last semester
  • michalandsman
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DMI, Digital Marketing Intelligence notes

  • Class notes

    DMI, Digital Marketing Intelligence notes

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  • I only studied this and i passed with a 8.8
  • georgie_vw
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SUMMARY ALL ARTICLES Digital Marketing Intelligence - MADS RUG 2021-2022

  • Summary

    SUMMARY ALL ARTICLES Digital Marketing Intelligence - MADS RUG 2021-2022

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  • Summary of required articles of the course DMI at the RUG (2021-2022): - Digital marketing: A framework, review and research agenda (Kannan & Li, 2017) - Exploring the effects of what (product) and where (website) characteristics on online shopping behavior (Mallapragada et al., 2016) - Path to purpose? How online customer journeys differ for hedonic versus utilitarian purchases (Li et al., 2020) - Online display advertising for CPG brands: (when) does it work? (Van Ewijk et al., 2021) -...
  • RUGstudent123
    $8.34 More Info
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