Building Brand for Impact

Rijksuniversiteit Groningen (RuG)

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Samenvatting - Building Brand for Impact (EBM073B05)
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October 2023

2023/2024
This document contains a summary of all the course materials discussed in the course Building Brands for Impact which is part of the master Marketing Management at the Rijksuniversiteit Groningen. The summary contains the needed book chapters, information from all the lectures and also a summary of all the articles. This document contains everything you need for the upcoming exam!
taravanderveen
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