Radboud Universiteit Nijmegen (RU) • Communicatie- en Informatiewetenschappen

Summary of Marketing Communication, introducing the fundamentals of marketing communication. Topics include the definition and types of marketing communication, the marketing mix (the 4 Ps), key instruments (advertising, sponsorship, public relations, direct marketing, and brand activation), and the distinction between corporate communication and marketing communication. These notes explain core concepts using practical examples such as Heineken's sponsorship and Red Bull's Formula 1 partn...

Lecture notes from the Multimodal Communication and Persuasion course, both Dutch and English terms.

Summary of all mandatory articles in the course Social Media & New Media, as taught in academic year 2023/2024

Summary of foreign language in advertising book and slides. Chapters 1 to 8/; introduction to fla, theoretical perspectives, foreign consumer culture positioning, global consumer culture positioning, local consumer culture positioning, ethnic language, conclusions. With models and topics such as country of origin, etc.

I summarized the book and supplemented the lectures with the information from the book. With this, I achieved an 8.2.

By just learning this summary of the book and the lecture notes, I got 8.8 for the exam. The lecture notes are the black text, the slightly lighter (grey) text is the addition to the book (in other words, what was not discussed in the lecture but in the chapter in the book)

De samenvatting bevat: - De 8 hoorcolleges: introduction and reciprocity, commitment and consistency, authority, social proof, intrinsic motivation, social influence in organizations, costly signaling, unconscious influence. - De hoofdstukken van het boek Cialdini, R. B. (2021). Influence, new and expanded: the psychology of persuasion. Harper Business -> H1 (levers of influence), H2 (reciprocation), H3 (liking), H4 (social proof), H5 (authority), H6 (scarcity), H7 (commitment and cons...

Super comprehensive summary of the book Organizational Behaviour for the course Communication and behavior in organizations. An English summary with Dutch clarification. Communication and Information Sciences Communication and influence 103 pages 11th edition.

By only learning these lecture notes about the material in the book, I achieved an 8.2 for the exam.

This is a combination of lecture notes and additional information from the book. A number of topics require support from the book. I got a 7.8 with this.

This is a combination of lecture notes and additional information from the book. A number of topics require support from the book. I got a 7.8 with this.

Summary for the Social Media & New Media course, consisting of lecture notes + mandatory literature.

Research paper Cross-cultural language use English (CLUE)

This is a summary of the book Organizational behaviour (ISBN: 978-1-292-25157-8). The chapters summarized are: 7, 19, 5, 6, 9, 8, 12, 10, 11, 21 and 13. This summary was made for the course Communication and Behaviour in Organisations at Radboud University.

This is a summary of certain chapters of the book Health Communication (ISBN: 9780415824545). Chapters 1, 4, 7, 8, 9, 12, 13, 14, 15, and 16 are summarized. They are listed in the order of how the material is discussed in the Health Communication course courses when studying Communication and Information Sciences at Radboud University.

This is a summary of the book Foreign Languages ​​in Advertising (ISBN: 978-3-030-31690-7). The lecture notes are also included. This summary was made for the course Foreign Languages ​​in Advertising at Radboud University.

All chapters covered during the course with lectures notes, tables, graphics and examples. A summary of everything you need to ace your exam! All based on the book 6th edition and the content presented during the lectures.

This course summary involves everything discussed during the lectures of the course Current Theories of Persuasion and Resistance of the Master's Communicatiewetenschap at the Radboud University. It also involves concise summaries of the mandatory readings for the course. These notes helped me pass the exam with a grade of 8.67.

With this document I prepared for the exam "Research Design and Data Analysis in Communication" of the Master's Communication and Information Science - Global Communication & Diversity at the Radboud University. The preparation document includes all necessary information for the exam - as discussed in class. We covered repeated-measures design, regression, and factor analysis in depth. The document includes SPSS outputs, how to interpret them, and correct reporting of the results.

A clear and concise summary with the most important core information and concepts that you need to know for the exam.