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  3. Methodology in Marketing and Strategy Research (MANMMA032A)

Methodology in Marketing and Strategy Research

Radboud Universiteit Nijmegen (RU)

Here are the best resources to pass Methodology in Marketing and Strategy Research. Find Methodology in Marketing and Strategy Research study guides, notes, assignments, and much more.

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Complete Summary MSSR (MAN-MMA032A) - All Lectures + Short book summaries Complete Summary MSSR (MAN-MMA032A) - All Lectures + Short book summaries

  • Complete Summary MSSR (MAN-MMA032A) - All Lectures + Short book summaries

  • Summary • 91 pages • 2025
  • This summary contains all relevant literature for the course Methodology in Marketing & Strategic Management (MAN-MMA032A). It contains all (video)lectures and short summaries of the book chapters (Hair, 8th).
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MMSR: summary of all 4 analyses MMSR: summary of all 4 analyses

  • MMSR: summary of all 4 analyses

  • Summary • 34 pages • 2020
  • Summary consisting of all the stages in the process of the analyses with examples from lectures: Factor analysis (exploratory and confirmatory) (M)AN(C)OVA (and differences between the types of ANOVA) Regression Analysis (multiple and single) Partial Least Squared (SEM in ADANCO)
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Summary Methodology in Marketing and Strategy Research

  • Summary Methodology in Marketing and Strategy Research

  • Summary • 75 pages • 2019
  • A complete summary of all content of the video clips of V.Blazevic for the course Methodology in Marketing and Strategy Research (strategic management) 2018-2019. This summary includes all content of the video clips, examples and figures.
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Summary Multivariate Data Analysis Hair Summary Multivariate Data Analysis Hair

  • Summary Multivariate Data Analysis Hair

  • Summary • 69 pages • 2018
  • Summary chapter 1, 3, 4, 6, 7, 11, 12, 14
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