Marketing and Innovation

Radboud Universiteit Nijmegen (RU)

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Summary

Summary all articles Marketing and Innovation
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January 2024

2023/2024
Summary of all articles in the Marketing and Innovation course (Radboud university).
yvonnebruil
$8.88 More Info

Summary

Samenvatting Artikelen M&I - 1 á 2 pagina's per artikel
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January 2022

2021/2022
Een samenvatting van de artikelen van het vak marketing and innovation. Deze samenvatting is geschreven in het Engels. De artikelen zijn kort maar krachtig uitgelegd in 1 á 2 pagina's.
tessapeters2
$8.41 More Info

Summary

Summary Articles M&I
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November 2021

2020/2021
Summarized articles: o Week 1: lecture 1 & 2  2: Tripsas, Mary (1997) Unraveling the process of creative destruction: complementary assets and incumbent survival in the typesetter industry, Strategic Management Journal, 18, 119-142.  2: Hillebrand, Bas, Ron G.M. Kemp, and Edwin J. Nijssen (2011) Customer orientation and future market focus in NSD, Journal of Service Management, 22(1), 67-84. o Week 2: lecture 3  3: Workman Jr, John P. (1993) Marketing’s limited role in new produc...
ivanradboud
$5.40 More Info

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