Radboud Universiteit Nijmegen · Bedrijfskunde · Principles of Consumer Behavior (MANBKV64)

Here are the best resources to pass Principles of Consumer Behavior (MANBKV64) at Radboud Universiteit Nijmegen. Find Principles of Consumer Behavior (MANBKV64) study guides, notes, assignments, and much more. We also have lots of notes, study guides, and study notes available for Bedrijfskunde at Radboud Universiteit Nijmegen.

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Principles of Consumer Behavior summary: lectures, book and articles
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A summary of the course 'Principles of Consumer Behavior' with the relevant chapters of the book, the relevant articles and important information in the lectures.

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  • by dilemmasmit • 
  • uploaded  28-06-2020
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Principles of Consumer Behavior summary: Articles
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Summary of the articles of the course 'Principles of Consumer Behavior'. Articles: - Neghina, C., J. Bloemer, M. van Birgelen, and M.C.J. Caniëls (2017), Consumer motives and willingness to co-create in professional and generic services, Journal of Service Management, 28 (1), pp. 157-181. - Zhang, J. and J.M.M. Bloemer (2008), The impact of value congruence on consumer-service brand relationships, Journal of Service Research, 11 (2), pp. 161-178. - Shiv, B. and A. Fedorikhin (1999), Heart an...

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  •  • 10 pages • 
  • by dilemmasmit • 
  • uploaded  28-06-2020
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