Marketingmanagement
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Summary
Summary Principles of Marketing, 19th Global Edition (ENG) - Ch. 1,2,3,4,5,7,9,10,12,14 (EXAM!) + test bank Q&A + core concepts explained + great weblinks
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marketingmanagement
This is a summary of the 19th Ed. in English of Kotler, chapters Ch. 1,2,3,4,5,7,9,10,12,14 which are most important for the exam. I've added a full test bank, answers are separate. Also a list of most important core concepts and 7 great marketing weblinks. Reading time 90 min. PS LOTS of great visuals in all chapters!
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