Hanzehogeschool Groningen (HANZE) • Marketing Management
Latest uploads for Marketing Management at Hanzehogeschool Groningen (HANZE). Looking for Marketing Management notes at Hanzehogeschool Groningen (HANZE)? We have lots of notes, study guides and study notes available for Marketing Management at Hanzehogeschool Groningen (HANZE).
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Courses Marketing Management at Hanzehogeschool Groningen (HANZE)
Notes available for the following courses of Marketing Management at Hanzehogeschool Groningen (HANZE)
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CIVB20CSB CSB 2
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Consumer Behavior 1
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Innovatiemanagement, 5e editie 2024 Eelko Huizingh 1
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Market Research 1
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Marketing de essentie Philip Kotler 15e editie V5T104 1
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Marketing the core 9th edition 1
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Minor Marketing, Expertisecentrum Ondernemerschap en Markt 2
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NIMA A 1
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Principles of Marketing 19th Global Edition Englis 1
Popular books Hanzehogeschool Groningen (HANZE) • Marketing Management
Marco Vriens, Douwe Rademaker, Rogier Verhulst • ISBN 9781516542772
Latest content Hanzehogeschool Groningen (HANZE) • Marketing Management
I love this summary because it reads so logically in plain English with a logical layout. No fancy talk, just straight to the point. I've added a ton of visuals that are important. Also a test bank with common exam questions and answers, key concepts in 1 list, learning objectives and trends and developments for 2025. As complete as it gets.
- Book
- Summary
- • 108 pages's •
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Hanzehogeschool Groningen•Marketing the core 9th edition
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Marketing • Roger A. Kerin, Steven W. Hartley• ISBN 9781260729184
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I love this summary because it reads so logically in plain English with a logical layout. No fancy talk, just straight to the point. I've added a ton of visuals that are important. Also a test bank with common exam questions and answers, key concepts in 1 list, learning objectives and trends and developments for 2025. As complete as it gets.
If you don't have the time to read the book, this is you best bet. This English summary is read in 30 minutes and covers ALL chapters. Only the most important information. Including a test bank with answers, top 50 core concepts and learning objectives. Fast and easy.
- Book
- Summary
- • 39 pages's •
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Hanzehogeschool Groningen•Principles of Marketing 19th Global Edition Englis
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Principles of Marketing, Global Edition • Philip Kotler, Gary Armstrong• ISBN 9781292449364
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If you don't have the time to read the book, this is you best bet. This English summary is read in 30 minutes and covers ALL chapters. Only the most important information. Including a test bank with answers, top 50 core concepts and learning objectives. Fast and easy.
This document provides a detailed summary of key chapters from The Business of Marketing Research by Marco Vriens, Douwe Rademaker, and Rogier Verhulst (2021, First Edition). Topics covered include an introduction to marketing research, defining the MR problem and process, foundational research (U&A and segmentation), MR data, brand research, and product and advertising research. It focuses on the design, execution, and interpretation of research for marketing purposes, offering practical insigh...
- Book
- Summary
- • 95 pages's •
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Hanzehogeschool Groningen•CIVB20CSB
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The Business of Marketing Research • Marco Vriens, Douwe Rademaker, Rogier Verhulst• ISBN 9781516542772
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This document provides a detailed summary of key chapters from The Business of Marketing Research by Marco Vriens, Douwe Rademaker, and Rogier Verhulst (2021, First Edition). Topics covered include an introduction to marketing research, defining the MR problem and process, foundational research (U&A and segmentation), MR data, brand research, and product and advertising research. It focuses on the design, execution, and interpretation of research for marketing purposes, offering practical insigh...
Comprehensive Consumer Behaviour Notes Based on Solomon, M. R., & Russell, C. A. (2024). Consumer Behavior: Buying, Having, and Being (14th Global Edition) Chapters Covered: Chapter 1: Introduction to Consumer Behaviour Chapter 3: Perceiving and Making Meaning Chapter 4: Learning, Remembering, and Knowing Chapter 6: Attitudes and How to Change Them Chapter 7: Deciding Chapter 8: Buying, Using, and Disposing Chapter 12: How Groups Define Us Chapter 14: Culture These notes provide a c...
- Summary
- • 114 pages's •
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Hanzehogeschool Groningen•CIVB20CSB
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Comprehensive Consumer Behaviour Notes Based on Solomon, M. R., & Russell, C. A. (2024). Consumer Behavior: Buying, Having, and Being (14th Global Edition) Chapters Covered: Chapter 1: Introduction to Consumer Behaviour Chapter 3: Perceiving and Making Meaning Chapter 4: Learning, Remembering, and Knowing Chapter 6: Attitudes and How to Change Them Chapter 7: Deciding Chapter 8: Buying, Using, and Disposing Chapter 12: How Groups Define Us Chapter 14: Culture These notes provide a c...
Summary of chapters 1, 2, 3, 4, 5, 10, 13, 14, 19, 29 from the Marketing Research book. This chapter are asked for the exam for Market Research.
- Book
- Summary
- • 113 pages's •
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Hanzehogeschool Groningen•Market Research
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Marketing Research • Naresh K. Malhotra, Dan Nunan, David F. Birks• ISBN 9781292103150
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Summary of chapters 1, 2, 3, 4, 5, 10, 13, 14, 19, 29 from the Marketing Research book. This chapter are asked for the exam for Market Research.
Detailed summaries of the relevant chapters for the IMM Consumer behaviour exam! Chapter 1,3,4,6-11,14
- Book
- Summary
- • 54 pages's •
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Hanzehogeschool Groningen•Consumer Behavior
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Consumer Behavior, Global Edition • Michael R. Solomon• ISBN 9781292017419
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Detailed summaries of the relevant chapters for the IMM Consumer behaviour exam! Chapter 1,3,4,6-11,14