International Marketing
Hanzehogeschool Groningen (Hanze)
Here are the best resources to pass International Marketing. Find International Marketing study guides, notes, assignments, and much more.
Popular textbooks
Summary
Summary of International Marketing 5th Edition (ISBN: 9781526848598)
A summary of chapters 1, 6, 8, 10, 11, 12, 14, 15, 17, 18 & 19 of International Marketing by Pervez N. Ghauri and Philip Cateora. This summary was made specifically for Year 2, Period 4 of International Business at Hanze UAS but it suitable for anyone who needs to learn these chapters from the book for an upcoming exam! Includes the summary as well as additional questions taken from the mock exam.
maartjeariel
Summary
Summary of Marketing: An Introduction (ISBN: 9781292146508)
PopularA summary of Marketing: An Introduction, chapters 1, 2, 3, 6, 7, 8, 9, 10, 12, 14 & 16 by Gary Armstrong and Philip Kotler with Marc O. Opresnik (ISBN 6508) using the Cornell note taking method. This summary was made specifically for Year 1, Period 3 of International Business at Hanze UAS but is suitable for anyone who needs to learn these chapters from the book for an upcoming exam! Includes the summary as well as extra room for taking notes.
maartjeariel