Social Media Marketing
Erasmus Universiteit Rotterdam (EUR)
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Bundle of two 8 weeks worth of summaries for both digital marketing and social media marketing courses of the international bachelor of communication and media.
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Samenvatting Social Media Marketing - Social Media Marketing (CM2274)
- Resume • 19 pages • 2024
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- $8.15
- 1x vendu
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In today’s society, social media marketing is ubiquitous. The aim of this course is to provide students with theoretical background as well as initial practical experiences to prepare them for entry level jobs in social media marketing. We discuss relevant theoretical knowledge about (social media) marketing communication, while striving for practical skills to develop social media marketing strategies. The main goal of the course is, thus, to create a theoretical foundation which can be appl...
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Social Media Marketing Full Summary (8 weeks)-IBCoM (Focus Area Course)
- Resume • 40 pages • 2024
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Disponible en pack
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- $8.46
- 4x vendu
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This summary includes all weeks of the Social Media Marketing focus area course of IBCoM. Summary is a mix of the course literature (book: Social Media Marketing by Tracy L. Tuten) and the lecture slides. All important concepts, diagrams and tables are included.
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IBCOM YEAR II/III - 'SOCIAL MEDIA MARKETING' KIT
- Pack • 2 éléments • 2022
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- $11.48
- 3x vendu
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for those who decided to take up the elective SMM (cm2074 or cm2274): a student friendly starter kit that includes summaries of all the compulsory literature and notes of all the lectures - it's extensive, it's long and it's detailed, so hopefully it helps you with the exam and passing the course nicely!
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IBCOM YEAR II/III - [LITERATURE] Social Media Marketing (cm2074 & cm2274))
- Resume • 81 pages • 2022
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Disponible en pack
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- $8.53
- 4x vendu
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Summary of all the compulsory literature (1-8) of the course Social Media Marketing (CM2074 & CM2274) of the International Bachelor of Communication and Media. Literature consist of chapters 1-9 of the book: 'Social Media Marketing' by Tuten & Solomon (4th edition).
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IBCOM YEAR II / III - [LECTURES] Social Media Marketing (cm2074 & cm2274)
- Notes de cours • 24 pages • 2022
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Disponible en pack
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- $5.43
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Notes of all the compulsory lectures of the course Social Media Marketing (CM2074 & CM2274) of the International Bachelor of Communication and Media. Includes all the lectures given by lecturer dr. Broussard in week 1-8: intro to SMM, social consumers, network structures and group influence in social media, marketing planning and strategy, social communities, social publishing, social entertainment & commerce.
The summary of the book by Tuten (4th edition) in Social Media Marketing. Chapters 1-9
All the terms highlighted in chapter 1 - 9 of the book Social Media Marketing written by Tuten, T. 3rd edition.
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