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Platform Economics and Marketing

Erasmus Universiteit Rotterdam (EUR)

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Summary - Platform Economics and Marketing (BMME193) | textbook, readings, cases & guest lectures

  • Summary

    Summary - Platform Economics and Marketing (BMME193) | textbook, readings, cases & guest lectures

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    4
    21
    May 2024
    2023/2024
  • This concise summary of 21 pages contains all the readings (textbook + articles), case studies & guest lectures of the elective course Platform Economics and Marketing (BMME193). By learning this summary you are fully prepared for the exam. The textbook summarized is: Platform strategies : a guidebook for entrepreneurs in the platform economy. The guest lectures were about HousingAnywhere and Huispedia. The case studies were 'Updating Dating' and 'Managing Online Reviews on TripAdviso...
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