Marketing Foundations
University of Technology
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MKTG4
Charles W. Lamb, Joseph F. Hair, Jr, Carl McDaniel, Jr., Jane Summers, Michael Gardiner
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HD Marketing Foundations Notes
- Class notes • 55 pages • 2020
- $22.49
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Topics covered:
1) Introduction to Marketing; The Marketing Environment and Market Analysis
2) Market Research
3) Consumer Behaviour
4) Markets: Segmentation, Targeting and Positioning
5) Product
6) Price
7) Promotion
8) Place (Distribution)
9) Services, Social and Not-For-Profit Marketing
10) Digital and International Marketing
11) Data and Analytics
The 12th Lecture is a review lecture.
This includes notes from all lectures, tutorials and textbook.
Class notes
HD Marketing Foundations Notes
Last document update:
ago
Topics covered: 1) Introduction to Marketing; The Marketing Environment and Market Analysis 2) Market Research 3) Consumer Behaviour 4) Markets: Segmentation, Targeting and Positioning 5) Product 6) Price 7) Promotion 8) Place (Distribution) 9) Services, Social and Not-For-Profit Marketing 10) Digital and International Marketing 11) Data and Analytics The 12th Lecture is a review lecture. This includes notes from all lectures, tutorials and textbook.
$22.49
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