Class notes
HD Marketing Foundations Notes
- Course
- Institution
- Book
Topics covered: 1) Introduction to Marketing; The Marketing Environment and Market Analysis 2) Market Research 3) Consumer Behaviour 4) Markets: Segmentation, Targeting and Positioning 5) Product 6) Price 7) Promotion 8) Place (Distribution) 9) Services, Social and Not-For-Profit Marketing 10) Digi...
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