Mkt 421 mkt 421 Study guides, Class notes & Summaries

MKT 421 Final Exam:LATEST 2021

MKT 421 FINAL EXAM FALL JUNE 2018 is best defined as the process of continuously obtaining information on events happening outside a company to recognize and interpret possible trends that affect marketing. Relationship marketing Digital marketing Customer relationship management Environmental scanning A is often referred to as a business firm. government agency nonprofit organization publicly owned organization for-profit organization The refers to the seven stages a company goes th...

MKT 421 Final Exam exam questions and answers

MKT 421 FINAL EXAM practice exam docs all questions contain correct answers

1.__________ is best defined as the process of continuously obtaining information on events happening outside a company to recognize and interpret possible trends that affect marketing. Relationship marketing Digital marketing Customer relationship management Environmental scanning 2.A __________ is often referred to as a business firm. government agency nonprofit organization publicly owned organization for-profit organization 3.The __________ refers to the seven stages a company goe...

MKT421 FINAL EXAM 1) According to the text, marketing means: A. Selling. B. Much more than selling and advertising. C. Producing and selling. D. Advertising. 2) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds they will make, is: A. A production activity. B. One of the universal functions of innovation. C. An example of the micro-macro dilemma. D. A part of marketing. 3) Wh...

MKT 421 Final Exam 2 Questions and Answers 1) According to the text, marketing means: A. Selling. B. Much more than selling & advertising. C. Producing & selling. D. Advertising. 2) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles & what kinds they will make, is: A. A production activity. B. One of the universal functions of innovation. C. An example of the micro-macro dilemma. D. A part of marke...

MKT 421 FINAL EXAM SUMMER / MKT421 FINAL EXAM SUMMER: GRADED A | 100% CORRECT1. __________ is best defined as the process of continuously obtaining information on events happening outside a company to recognize and interpret possible trends that affect marketing. Relationship marketing Digital marketing Customer relationship management Environmental scanning 2. A __________ is often referred to as a business firm. government agency nonprofit organization publicly owned organization for-profit or...

MKT 421 Final Exam / MKT421 Final Exam: GRADED A | 100% CORRECTMKT 421 Spring Final Exam 1. The __________ of the environment include the population and culture’s demographic characteristics. • competitive forces • social forces • technological forces • economic forces 2. Which of the following is true of economic development considerations? • A company must recognize a country’s currency exchange rates and price its products accordingly. • A compa...