Technological University Dublin

Clinical measurement science notes - cardiac respiratory and Neuro. Physiology and anatomy. Colourful and easy to understand! All summarised

Colourful study notes for biology including cardiac, neuro and respiratory. Clinical measurement science based. Exam study in short summary’s. Easy to understand and learn fast!

Notes for offer and acceptance with caselaw, general overview

These documents contains all the assignment which can be used as referal for business and entrepreneurship course in TU Dublin

A social media audit of the company aliexpress is carried out. the audit includes a pest analysis, digital presence analysis, website analysis, sentiment analysis, social media analysis and word cloud

This is a strategic management exam with questions and answers. some of the questions are related to agency theory, resource base-views, corporate strategies, levels of strategy and role of strategic management

Many industries, including marketing, benefit from the exponential growth of technology. The use of machine learning in marketing activities is becoming increasingly popular due to the many benefits this technology offers. This paper discusses the relationship between digital marketing and machine learning, describing the benefits and challenges of digital transformation within the marketing industry. In order to illustrate machine learning's potential, one company is used as an example followe...

This is a marketing communications exam with questions and answer where some case studies are presented to answer the questions. Some of the topics are marketing communications activities, POE (paid, own, earn media) advertising, branding and marketing communication mix

This paper will analyse the role of video storytelling in social media marketing. The first portion of the project will be dedicated to exploring how the internet and social media have shaped the way in which companies communicate. An analysis of narrative processing, brand connectedness, digital advertising and video storytelling concepts and implications will be analysed. As part of the context of the project, the energy drink company, Red Bull, will be studied. Finally, a discussion of the a...

Social media is changing the marketing landscape and has become a priority for brand building, now the focus is shifting from traditional marketing to a digital-oriented approach. The new paradigm focuses on increasing customer relationships and creating new loyal customers through the use of digital strategies such as content marketing, which is providing valuable information to customers in the form of content enabling two-way communication (Gümüs, 2017). Understanding consumers’ percept...