Health service marketing Study guides, Class notes & Summaries

HSA 305 Quiz 4 week 5 Course Health Services Marketing Test Quiz 4 Started 4/11/19 12:01 AM Submitted 4/11/19 12:36 AM Due Date 4/14/18 9:00 AM Status Completed Attempt Score 60 out of 60 points Time Elapsed 59 minutes out of 1 hours Question 1 4 out of 4 points A company that estimates how unit sales are influenced by changes in the level of company advertising expenditures, sales force size and price is using what type of quantitative analysis? Selected Answer: Multiple regres...

HSA 305 Quiz 2 week 3. Course Health Services Marketing Test Quiz 2 Started 4/6/19 12:01 AM Submitted 4/6/19 12:57 AM Due Date 4/9/18 9:00 AM Status Completed Attempt Score 120 out of 120 points Time Elapsed 55 minutes out of 2 hours • Question 1 4 out of 4 points Which type of health care plan delivers comprehensive coordinated medical service to voluntarily enrolled members on a prepaid basis? Selected Answer: Health Maintenance Organizations (HMO). Correct Answer: Health M...

HSA 305 Quiz 8 week 9 Course Health Services Marketing Test Quiz 8 Started 4/15/19 12:05 AM Submitted 4/15/19 12:58 AM Due Date 4/17/19 9:00 AM Status Completed Attempt Score 60 out of 60 points • Question 1 4 out of 4 points What is the system of partnerships and alliances that an organization creates to source, augment and deliver its offerings? Answer Selected Answer: Value network. Correct Answer: Value network. • Question 2 4 out of 4 points An effort by one...

HSA 305 Quiz 1 week 2. Course Health Services Marketing Test Quiz 1 Started 4/2/19 12:01 AM Submitted 4/2/19 12:57 AM Due Date 4/4/18 9:00 AM Status Completed Attempt Score 120 out of 120 points Time Elapsed 55 minutes out of 2 hours • Question 1 4 out of 4 points A hospital that encourages customers to perceive it as having the best patient services is demonstrating: Selected Answer: positioning. Correct Answer: positioning. • Question 2 4 out of 4 points In addi...

HSA 305 Quiz 5 week 6 Course Health Services Marketing Test Quiz 5 Started 4/13/19 12:01 AM Submitted 4/13/19 12:40 AM Due Date 4/16/18 9:00 AM Status Completed Attempt Score 60 out of 60 points Time Elapsed 59 minutes out of 1 hours Question 1 4 out of 4 points A flexible market offering consists of the product and service elements that all segment members value, plus: Selected Answer: discretionary options that some members value. Correct Answer: discretionary options that s...

HSA 305 Quiz 4 week 5 Course Health Services Marketing Test Quiz 4 Started 4/11/19 12:01 AM Submitted 4/11/19 12:36 AM Due Date 4/14/18 9:00 AM Status Completed Attempt Score 60 out of 60 points Time Elapsed 59 minutes out of 1 hours Question 1 4 out of 4 points A company that estimates how unit sales are influenced by changes in the level of company advertising expenditures, sales force size and price is using what type of quantitative analysis? Selected Answer: Multiple regres...

HSA 305 Quiz 8 week 9 Course Health Services Marketing Test Quiz 8 Started 4/15/19 12:05 AM Submitted 4/15/19 12:58 AM Due Date 4/17/19 9:00 AM Status Completed Attempt Score 60 out of 60 points • Question 1 4 out of 4 points What is the system of partnerships and alliances that an organization creates to source, augment and deliver its offerings? Answer Selected Answer: Value network. Correct Answer: Value network. • Question 2 4 out of 4 points An effort by one...

HSA 305 Quiz 7 week 8 Course Health Services Marketing Test Quiz 7 Started 4/15/19 12:01 AM Submitted 4/15/19 12:58 AM Due Date 4/17/19 9:00 AM Status Completed Attempt Score 60 out of 60 points • Question 1 4 out of 4 points When more units are produced, spreading the costs over more items, the decline of the cost per item is called: Selected Answer: experience curve. Correct Answer: experience curve. • Question 2 4 out of 4 points The practice of adjusting prices t...

HSA 305 Quiz 6 week 7 Course Health Services Marketing Test Quiz 6 Started 4/15/19 12:01 AM Submitted 4/15/19 12:57 AM Due Date 4/17/18 9:00 AM Status Completed Attempt Score 120 out of 120 points • Question 1 4 out of 4 points Plotting individual products on a graph with two or more dimensions that represent the product attributes most important to buyers is called: Selected Answer: Product mapping. Correct Answer: Product mapping. • Question 2 4 out of 4 points W...

HSA 305 Quiz 2 week 3. Course Health Services Marketing Test Quiz 2 Started 4/6/19 12:01 AM Submitted 4/6/19 12:57 AM Due Date 4/9/18 9:00 AM Status Completed Attempt Score 120 out of 120 points Time Elapsed 55 minutes out of 2 hours • Question 1 4 out of 4 points Which type of health care plan delivers comprehensive coordinated medical service to voluntarily enrolled members on a prepaid basis? Selected Answer: Health Maintenance Organizations (HMO). Correct Answer: Health M...