PM2023
SLIIT
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Class notes
Class notes PM2023 (PM2023)
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---24December 20242024/2025
- The presentation covers the concept of marketing audits, emphasizing their role in systematically reviewing a company’s marketing environment, strategies, and operations to identify problem areas. It discusses macro and micro environmental factors, including external trends and Porter’s Five Forces (competitive rivalry, customer and supplier bargaining power, threats from new entrants, and substitutes). The internal environment focuses on building customer value through reliable products, tr...
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$8.49 More Info
sash2001224
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Class notes
Class notes PM2023 (PM2023)
-
---36December 20242024/2025
- The presentation covers the concept of marketing audits, emphasizing their role in systematically reviewing a company’s marketing environment, strategies, and operations to identify problem areas. It discusses macro and micro environmental factors, including external trends and Porter’s Five Forces (competitive rivalry, customer and supplier bargaining power, threats from new entrants, and substitutes). The internal environment focuses on building customer value through reliable products, tr...
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$8.89 More Info
sash2001224