MNG 3701
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STRATEGIC PLANNING: EXAM REVISION 2016 
Learning unit 1 
Introduction to strategic management 
Define the concept of strategy and briefly explain its relationship to strategic 
management. TB p9 /SGp4 
Strategy: 
- Its generally seen as the result or outcome of fundamentally important pre-emptive, 
innovative management decisions about an organisation‘s strategic direction and strategic 
action plans to attain a sustainable competitive advantage and achieve its long-term 
objectives in rapidly...
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MNG 3701•MNG 3701