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MKTG 201 Final (100% Verified Answers) 
Marketing creates, communicates, and delivers value to the firm's chosen customers. This 
enables the firm to attract and keep customers. Attracting and keeping customers drive 
_____________ for the firm. 
A. Priced 
B. Profitability 
C. Promotion 
D. Product 
E. Place correct answers B. Profitability 
The path to profitability starts with: 
A. Understanding customers within the context of the marketing environment 
B. Executing clever advertising campai...
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MKTG 201 Final (100% Verified Answers) 
Marketing creates, communicates, and delivers value to the firm's chosen customers. This 
enables the firm to attract and keep customers. Attracting and keeping customers drive 
_____________ for the firm. 
A. Priced 
B. Profitability 
C. Promotion 
D. Product 
E. Place correct answers B. Profitability 
The path to profitability starts with: 
A. Understanding customers within the context of the marketing environment 
B. Executing clever advertising campai...