kotler keller
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Kotler keller 1
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kotler keller
$9.99
Marketing experts Philip Kotler and Kevin Lane Keller define “marketing management” as “…'the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value”.
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MARKETING MANAGEMENT (CUSTOM EDITION) • PHILIP & KELLER KOTLER (KEVIN, L.)• ISBN 9780655702610