Brand Management

International university of monaco

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Notes on Co-branding, STP process, marketing programs, brand associations, licensing, merchandising market, secondary brand associations, brand elements, brand personality, brand attributes & halo effect,
  • Notes on Co-branding, STP process, marketing programs, brand associations, licensing, merchandising market, secondary brand associations, brand elements, brand personality, brand attributes & halo effect,

  • Class notes • 7 pages • 2020
  • A 6 page document full of pictures, graphs and data in conjunction with note taking for a university class of brand management (taken while studying the degree of business administration with specialization in luxury management). This subject is also seen under marketing, consumer behavior and traditional business courses. Descriptive, easy to read and understand how to plan and implement marketing programs, examples of co-branding, listing of brand associations, data on global licensing & merch...
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