Brand Management
International university of monaco
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Brand Management Class Notes
- Package deal • 4 items • 2020
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- $19.95
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A collection of notes taking during the class for Brand Management (studying Business & luxury Management) covers some luxury brands topics, marketing, consumer behavior, STP process, brand management, brand image, target markets, projections of the market landscapes. With pictures, graphs, titles, subtitles, easy to read note taking.
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Notes on Co-branding, STP process, marketing programs, brand associations, licensing, merchandising market, secondary brand associations, brand elements, brand personality, brand attributes & halo effect,
- Class notes • 7 pages • 2020
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Available in package deal
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- $7.49
- + learn more
A 6 page document full of pictures, graphs and data in conjunction with note taking for a university class of brand management (taken while studying the degree of business administration with specialization in luxury management). This subject is also seen under marketing, consumer behavior and traditional business courses. Descriptive, easy to read and understand how to plan and implement marketing programs, examples of co-branding, listing of brand associations, data on global licensing & merch...
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