Class notes
Notes on Co-branding, STP process, marketing programs, brand associations, licensing, merchandising market, secondary brand associations, brand elements, brand personality, brand attributes & halo effect,
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A 6 page document full of pictures, graphs and data in conjunction with note taking for a university class of brand management (taken while studying the degree of business administration with specialization in luxury management). This subject is also seen under marketing, consumer behavior and trad...
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