AMP 425

Identify and describe three or more distinct market segments within a specific industry, such as aerospace or automobile manufacturing. Market segmentation involves aggregating prospective buyers in to groups or segments with common needs and who will respond similarly to a marketing action (Kerin & Hartley, 2016). For those that work in marketing, they are faced with the challenge of trying to improve their marketing strategy, one way to accomplish this is to use a tactic that segments their ta...