Erasmus University Rotterdam
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All courses for Erasmus University Rotterdam
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CO - Communications and Organizations 1
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Communication Management CM2010 1
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Communication Technology and Its Impact CM1007 1
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Digital Content CM2011 1
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Global Advertising CM2049 1
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IGC 6
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IHC - Introduction to Human Communication 1
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Introduction to Human Communication 9
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Introduction to Social Science Research 1
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ISA - Introduction to Statistical Analysis 1
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ISSR - Introduction to Social Science Research 1
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KCSS - Key Concepts in the Social Sciences 1
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Media Systems In Comparative Perspective 1
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MIA - Media Industries and Audiences 1
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New Media and International Business CM2550 1
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RB19 RB19 1
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RB38 RB38 1
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RW1: Cross-national Comparative Research CM1011 1
Latest content Erasmus University Rotterdam
Article and book summaries for the course ‘Communication Management (CM2010).' Includes all required literature; Dahl, S. (2018). Social media marketing: Theories and applications (Chapter 1, 2, 3, 5, 6, 7, 8, 9, 10, 11, 12); Aula (2010); Baird & Parasnis (2011); Kesavan & Bernacchi (2013)
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- • 51 pages's •
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Erasmus university rotterdam•Communication Management
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Social Media Marketing • Stephan Dahl• ISBN 9781526423009
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Article and book summaries for the course ‘Communication Management (CM2010).' Includes all required literature; Dahl, S. (2018). Social media marketing: Theories and applications (Chapter 1, 2, 3, 5, 6, 7, 8, 9, 10, 11, 12); Aula (2010); Baird & Parasnis (2011); Kesavan & Bernacchi (2013)
Summary of books for the course ‘New Media and International Business (CM2550)'. Includes all required literature; Cunningham & Craig (Introduction, Chapter 1, 2, 3, 4, 5); de la Hera (Chapter 1, 2, 8)
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- Summary
- • 36 pages's •
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Erasmus university rotterdam•New Media and International Business
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Social Media Entertainment • David Craig, Stuart Cunningham• ISBN 9781479846894
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Summary of books for the course ‘New Media and International Business (CM2550)'. Includes all required literature; Cunningham & Craig (Introduction, Chapter 1, 2, 3, 4, 5); de la Hera (Chapter 1, 2, 8)
Please be aware that this summary was primarily created for the Global Advertising course at the Erasmus University. Therefore, the chapters are not in chronological order but instead the layout was created so that it matches the weekly module structure. 47 pages of summaries for the course ‘Global Advertising’ (CM2049). Includes all required chapters from de Mooji’s book ‘Global marketing and advertising: Understanding cultural paradoxes’ Chapters; 1, 2, 3, 4, 5, 6, 7, 8, 9, 1...
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- • 47 pages's •
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Erasmus university rotterdam•Global Advertising
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Global Marketing and Advertising • Marieke de Mooij• ISBN 9781526453518
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Please be aware that this summary was primarily created for the Global Advertising course at the Erasmus University. Therefore, the chapters are not in chronological order but instead the layout was created so that it matches the weekly module structure. 47 pages of summaries for the course ‘Global Advertising’ (CM2049). Includes all required chapters from de Mooji’s book ‘Global marketing and advertising: Understanding cultural paradoxes’ Chapters; 1, 2, 3, 4, 5, 6, 7, 8, 9, 1...
23 pages of Article summaries for the course Digital Content (CM2011). Includes all required literature; Burgess, Couldry, Fraustino & Ma, Madden &Janoske & Briones, Brekke & Thorsbjornsrud, Van Dijck, Joosten, Jenkins & Ford & Green, Ashley & Tuten, Effing & Spil, Transmedia Bible, Duffy & Kissinger, Hargittai & Walejko.
- Summary
- • 23 pages's •
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Erasmus university rotterdam•Digital Content
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23 pages of Article summaries for the course Digital Content (CM2011). Includes all required literature; Burgess, Couldry, Fraustino & Ma, Madden &Janoske & Briones, Brekke & Thorsbjornsrud, Van Dijck, Joosten, Jenkins & Ford & Green, Ashley & Tuten, Effing & Spil, Transmedia Bible, Duffy & Kissinger, Hargittai & Walejko.