BUSINESS B207
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BUSINESS B207 2
Latest content BUSINESS B207
Part A: Case study – Pedego Electric Bikes 
Part A of this TMA will be marked out of 75 marks. Your answer to this question should be no 
more than 1500 words. 
Read through the case study and answer the following questions: 
1. Using appropriate concepts and theories from Block 2, Sessions 3 and 4, identify 
and discuss three main threats and three main opportunities that should be 
considered by Pedego Electric Bikes in managing their operations with global 
suppliers and customers. (25 mark...
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BUSINESS B207•BUSINESS B207