Marketing Foundations

Birmingham City University (BCU)

Here are the best resources to pass Marketing Foundations. Find Marketing Foundations study guides, notes, assignments, and much more.

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Introduction to Marketing Research Introduction to Marketing Research
  • Introduction to Marketing Research

  • Class notes • 3 pages • 2019
  • An introduction to marketing research
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Introduction to Segmentation, Targeting, Positioning Introduction to Segmentation, Targeting, Positioning
  • Introduction to Segmentation, Targeting, Positioning

  • Class notes • 1 pages • 2019
  • An introduction to the segmentation, targeting and positioning (STP) model
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Not-for-profit Marketing Not-for-profit Marketing
  • Not-for-profit Marketing

  • Class notes • 2 pages • 2019
  • An introduction to not-for-profit marketing
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Introduction to Marketing Metrics Introduction to Marketing Metrics
  • Introduction to Marketing Metrics

  • Class notes • 1 pages • 2019
  • An introduction to marketing metrics and KPI's
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Marketing Law, Ethics, Social Responsibility and Sustainability Marketing Law, Ethics, Social Responsibility and Sustainability
  • Marketing Law, Ethics, Social Responsibility and Sustainability

  • Class notes • 3 pages • 2019
  • Introduction to marketing law, ethics, social responsibility and sustainability
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