MKT 402
Arizona State University
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MKT 402-INDIVIDUAL ASSESSED WORK: CONSUMER BEHAVIOUR
Arizona State University
MKT 402
This individual assessment analyzes how the COVID-19 pandemic altered consumer behavior in Italy, focusing on key drivers like motivation, attitude, and culture. It examines sectoral consumption changes, highlighting declines in hospitality and apparel and a shift towards essentials, e-commerce, and healthier food choices.
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