Communications Management

Hochschule Ludwigshafen am Rhein (HWG LU)

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Modulzusammenfassung Communications Management
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11

January 2021

2020/2021
Komplette, digitalisierte englische Zusammenfassung des Kurses Communications Management mit Definitionen, Grafiken, Verfahren und Beispielen - ausführlich und übersichtlich Themen: Integrated Marketing Communications, Marketing Communications Mix, Mass Communications, Advertising, Sales promotion, Public relations and publicity, Events and experiences, Personal Communications, Direct marketing, Interactive marketing, Word-of-mouth marketing, Personal selling, Major Promotion Tools, Communicat...
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